Real Estate Industry venturing into beacon technology based property projections

Real Estate industry is one of rapidly evolving industries in the global arena that has registered some of the significant trends which has been influential towards altering the economic growth worldwide. One such trend that has been significantly topping the charts is the technology driven business strategies which has been implemented towards marketing initiatives. This has been prominent towards driving customer attraction and engagement in order to increase sales revenue and building up stable customer base.

The time has moved towards the fast paced internet accessibility and smartphones. This has influenced the real estate segment as well. People now have a tendency of checking for properties on rent or for sale through smartphones on the go. Beacon technology is useful across various phases of proximity marketing right from initiation to analytics.

Customer Attraction

  • When a prospective client is in the vicinity of the sellable or rental property, beacon based notification are triggered to the Bluetooth equipped smartphones. These triggered notifications have been observed to generate better interests that to be planned meeting for a property visit. It has spontaneous and more effective response rate from customers.
  • Bill boards are one such approach which is undertaken by realtors even today as a part of visual advertisement of properties. However, beacon technology takes it to next level. When a customer passes by a bill board laden with beacon, he or she receives a notification regarding the property ad on the bill board. Hence it increases the visibility chances of the ad.
  • When beacons are placed within a realtor’s office, it helps a potential client walking in through the doors to get relevant information even without human assistance.
  • Beacon technology can be very effective in open house events. These events prove to be helpful in generating potential leads. Beacons aid increasing the footfall into such events.
  • In a trade fair, beacons at a particular kiosk help in attracting potential clients through push notifications about a particular property.

Customer Engagement

  • Beacon facilitate a complete tour of the grounds. If a property is for sale, a well-structured beacon coverage helps in providing useful and attractive information about the property increasing customer interests. It is a sophisticated initiative with minimal human assistance and facilitates open tour.
  • “Click to Call” facility is supported if a beacon is placed just above or near to the exit of the property. It helps in tapping into instant opportunities as some buyers are keen on making a purchase or gathering pricing information as they tour the property.
  • Push notifications often provide certain eye catching features for buyers who are looking out for an indoor pool, or Jacuzzi in bathrooms or information about a golf course nearby for example.


Analytics forms an integral part of any business. It not only helps in understanding the sales performance but also aid in reforming certain approaches for better outputs.

  • Heat map representation facilitated by beacon technology supports intelligent detection when buyers are not noticing certain features of a property. It helps in tour and push notification optimization.
  • Foot fall matrix can be detected and analysed for a property which aids in detection of demand forecasts and influences location marketing, scheduling and queues.

Use Cases

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